Paula Scher

Paula Scher was an American graphic designer, born on October 6, 1948 in Virginia, and grew up in Philadelphia and Washington DC. She attended the Tyler School of Art and completed her Bachelor of Fine Arts in 1970. Later on, she moved to New York, beginning her professional career as a layout artist. She worked …

Paul Rand

Born in New York on August 15, 1914, was Paul Rand, formerly known as Peretz Rosenbaum. He was an iconic twentieth century graphic designer and art director, and was also a pioneer of iconic corporate logo designs for major firms.  Not only that, but he was also a practitioner of Swiss Style of Graphic Designing …

Minimalism

Minimalism is the art movement that was created in New York City, USA. It emerged in the late 1950s when artists such as Frank Stella, whose Black Paintings were exhibited at the Museum of Modern Art in New York in 1959, began to turn away from the gestural art of the previous generation. It flourished …

Walter Gropius

Walter Adolph Gropius was born on May 18, 1883 in Berlin Germany. He was a German – American architect and educator, who was a director of the Bauhaus, and had a huge influence on the development of modern architecture. He did his studies in architecture at the technical institute in Munich in 1903 – 1904, …

Paul Renner

Paul Renner, originally named Paul Friedrich August Renner, was a very influential and dominant Graphic Designer, type designer and typographer in the twentieth century. He was also a remarkable teacher and painter. He was born on August 9, 1878 in Wernigerode, Germany. Renner did his secondary studies at Gymnasium, then after 9 years of learning …

Saul Bass

Saul Bass was born on May 8, 1920, to Eastern European Jewish immigrants, in Bronx, New York, and died April 25, 1996. He was a very prominent American graphic designer in the 20th century. He is known for designing motion picture title sequence, as well as corporate logos and movie posters. Saul Bass did his …

Eric Gill

Eric Gill, originally named Arthur Eric Rowton Gill, was born on February 22, 1882 in Brighton, Sussex England, and died from lung cancer on November 17, 1940. He was a British sculptor, engraver, typographic designer, and writer, especially known for his elegantly styled lettering and typefaces and the precise linear simplicity of his bas-reliefs. Gill is considered …

Jonathan Hoefler

Jonathan Hoefler (pronounced Heffler), is an American artist who is well known for being a Graphic Designer, and a type designer. He was born on August 22, 1970, in New York City to Doreen Benjamin and Doreen Hoefler, a theatrical set designer and a producer.  In his earlier years, what drew him to the typography …

Claude Garamond

Claude Garamond, also known as Claude Garamont, was a type founder, publisher, punch cutter and a type designer, who was born around the 1480’s in Paris, France, and died in 1561. He was first married to Guillemette Gaultier, and after she died, he was then remarried to Ysabeau Le Fevre. Garamond worked under the apprenticeship …

Adrian Frutiger

Adrian Frutiger was a twentieth century Swiss Graphic Designer, who was born on May 24, 1928. His main skill was typeface designing, and was considered responsible for the advancement of typography into digital typography. While growing up, he would experiment with stylised handwritings, and invented scripts, that were completely opposite in comparison to the formal, cursive …